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Judge Profile

Abi Purser
Founding Director
Longcroft Luxury Cat Hotel

Abi has enjoyed a career of over 20 years in the animal welfare industry at a high level consulting for the British Equestrian Olympic Team which inspired her to develop the Longcroft concept  named in the worlds media as a ‘trendsetter’ responsible for changing an industry that had remained unchanged for decades.

Abi loves nothing more than seeing individuals reach their true potential and can regularly be found mentoring small business owners, having recently partnered with the British Library scale up program to coach others in business development and other Herts based business owners looking to grow their business.

Longcroft Luxury Cat Hotels has won many regional and national awards for their innovative approach to pet care led by Abi’s entrepreneurial approach. Abi was thrilled to be winner of the SME ‘Entrepreneur of the year’ award 2017 and a sponsor of this category in 2018.

Abi’s perfect day involves cat cuddling, eating out and Pilates.